RFBinder_Sustainable-CMO

How Sustainability is Changing the Role of the CMO

Today’s Chief Marketing Officer faces a critical and exciting juncture, one marked by big
changes to the scope and sphere of the role. While CMOs have more influence than
ever before, they are under greater pressure to demonstrate results in a shorter period
of time. CMOs who embrace new developments and trends, including sustainability and
sustainable values, could be poised for greater future success.

 

Download "The Sustainable CMO" white paper to learn about:

  • The forces that have transformed the CMO role
  • The consumer demand for sustainability
  • The 10 key traits that define a sustainable CMO
  • How the sustainability value proposition has become a powerful tool for achieving
    a competitive advantage